Rice consumers worldwide can now look forward to eating "green" rice with the launch of an initiative that will set environmentally sustainable and socially responsible rice production management standards.
The Sustainable Rice Platform, an initiative of the United Nations Environment Programme (UNEP), the International Rice Research Institute (IRRI) and founding members Louis Dreyfus Commodities and Kellogg Company, will elevate rice production to a new level by helping farmers, whether subsistence or market-focused, boost their rice production, keep the environment healthy, facilitate safer working conditions, and generate higher incomes to address poverty and improve food security.

New Sustainability Targets for Rice (full news report)