New TV series on ecological engineering begins in the Mekong 28.06.2012

Entertainment education is a useful means to initiate social change. When the principles were applied to create the radio soap opera, the 104 episodes broadcast over the Voice of Ho Chi Minh City contributed significantly to farmers’ belief and practices (Heong et al 2008). Listeners significantly reduced their insecticide applications by 60% and changed their beliefs favoring insecticide reduction. Vinh Long TV, Southern Regional Plant Protection Center and IRRI collaborated in developing a 20 episode ecological engineering TV series which was launched on 23 June 2012. The launching event was broadcast live nationwide through Ving Long TV with a panel discussion hosted by Ms Ngoc Hoa. In the panel were Prof Nguyen Van Huynh of Can Tho University, Mr Nguyen Van Liem of Vinh Long province department of agriculture, Mr. Ngo Luc Cuong, deputy director of Southern Plant Protection Center and Dr K.L. Heong of IRRI. Other speakers from the audience included, two farmers, Mr Pham Thanh Xuan, Deputy Director of Vinh Long TV, Dr Nguyen Huu Huan, Deputy director general of Plant Protection Department and Dr M. M. Escalada of Visayas State University, Philippines. See Attached files here: New TV series on ecological engineering begins in the Mekong (RiceHoppers)

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